Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

For example, the analysis has shown that there are customers in the group of 40-50-year-olds with good educational backgrounds that share common traits with customers of age 20-30.

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest success story on market segmentation analysis. The client, a ...