Bill: Schema is an opportunity to present information from your site in a machine-readable fashion, much like using an XML sitemap on your site is an alternative to an HTML sitemap.

Prescott, Arizona / / August 1, 2025 / David Bynon Key Takeaways: YAML-in-HTML embeds structured, trust-scored knowledge ...

Contributors 4 ways to improve SEO with schema and structured data June 2, 2017 - 5:37 pm The Web is getting more complex, which means good SEO is getting harder and harder.

Here’s what you’ll need to implement schema microdata: A basic understanding of HTML. Google’s structured data testing tool. The schema.or g library. What You Need To Know About Schema ...

According to their site, Schema.org “is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email ...

At SMX East, Gary Illyes from Google said that he wants to see Google to get to a place where they do not need structured data or schema. Meaning, that Google is not dependent on webmasters and ...

You may encounter terms like “structured data” or “structured data markup,” which mean roughly the same thing as schema markup, namely a way of highlighting key information for search engines.

But Google's actions, at least with schema or structured data have proven otherwise. Now, Gary Illyes from Google said on stage at PubCon that schema is here to stay.

Launched as a subdomain on the official Schema.org website, the new tool is not an exact 1:1 copy of Google’s Structured Data Testing Tool, but it is functionally similar.

Everything is an event The ease of the event-based schema approach lies in the fact that any data-related occurrence for a line of business can be transformed into an event. The list is ...

FAQ structured data. As with any type of rich result, adding FAQ Schema may have the unintended consequence of decreasing traffic, Long said, referencing one of Path Interactive SEO Director Lily ...