Brands not leveraging short-form content risk missing out on reaching potential customers. Here are a few ways brands can get ...

Short-form videos cater to this by delivering content in bite-sized pieces, making it easier for users to consume, enjoy and share. Why Brands Cannot Ignore Short-Form Video ...

Data from the study shared exclusively with VIP+ suggests high correlation between programming that is first teased on short-form content and then drives users to see in full off of mobile ...

In short (pun intended), short form video represents a big opportunity that media companies can ill afford to miss. Content and product investments need to be made immediately to support the ...

New data found Instagram reels is surging ahead of TikTok in countries like the US, Japan, and Spain. TikTok and Instagram have been competing in short-form video for years.