Quantitative analysis uses historical data from a company’s financials to attempt to predict future patterns or trends. Since a company’s stock is traded on an exchange, investors and analysts ...

We’ll talk about forms of market research and more, as well as some tips to improve each research process to help you master the process of data collection and analysis.

Herbert M. Kritzer, The Data Puzzle: The Nature of Interpretation in Quantitative Research, American Journal of Political Science, Vol. 40, No. 1 (Feb., 1996), pp. 1-32 ...

There are four types of customer relationship management (CRM) data: quantitative, qualitative, descriptive and identity. Understanding what specific information falls under these categories and ...