In 2022, Uber moved away from a formula based largely on the length of a trip and started rolling out what it calls " upfront pricing," which gives a price to riders and potential earnings to ...

Uber's decision to use AI to determine prices and driver pay could be the key to the ride-hailing company's financial turnaround, a new study found.

The study said riders were more likely to cancel their trips when Uber tried to fill them using the technique. One of the drivers saw riders cancel 8% of their forward-dispatch rides, higher than ...