PivotTables in Microsoft Excel are a great way to get insights from big data sets in just a few seconds. However, most people ...

Data-focused start-up Qbeast wants to help enterprises improve returns on their investments in analytics and artificial ...

Big Data is about the harvesting of raw data from multiple, disparate sources, storing it for use by analytics programs, and using it to derive value from the data in entirely new ways. In other words ...

Statista data suggests big data market volume is set to top $100 billion over the next five years. This indicates that the marketing industry’s early analytical adopters are likely to pave the ...

The advent of big data is fundamentally changing the business landscape. We open the ‘black box’ of the firm to explore how firms transform big data in order to create value and why firms differ in ...