A vision statement should have the ability to inspire and motivate others around a concept or idea. ... There are multiple examples of successful companies that have lost their compass, ...

A great vision statement builds excitement about what’s possible. If you’ve painted a picture of why change is needed, now is the time to highlight the brighter future ahead.

By creating a detailed roadmap, you’re not just dreaming about the future; you’re actively building it. It provides clarity, ...

Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission statement.

For example, a local public relations firm may have a simple vision statement of "To create the largest PR firm in northeast Texas" instead of "To secure 10 contracts with Fortune 200 companies in ...

According to Rosenberg, if the statement doesn’t contain “to be,” it’s not a vision statement. For example: “We wish to be the largest bicycle manufacturer in the United States as ...

An example of a vision statement for a family-friendly bowling alley is, "We desire to be a place where every bowler, no matter how young, has a great time and wants to come back." ...

Vision statements from LinkedIn and TED are great examples of this, especially the latter’s two-word vision: “Spread ideas.”. 2. MAKE SURE EVERY WORD HAS A PURPOSE. Every word included in a ...