How to write a vision statement with tips, examples, and key differences from mission statements for business success.

Your vision statement should feel like a natural extension of your organization’s goals. If inclusion is a core company value, for example, show how your vision builds upon it.

Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission statement.

Vision: What The Brand Hopes To Achieve Long-Term I often see mission statements preceding vision statements. However, the mission should support the vision—not the other way around.

An example of a vision statement for a family-friendly bowling alley is, "We desire to be a place where every bowler, no matter how young, has a great time and wants to come back." ...

Not a mission statement, but a vision. I’m about to suggest an idea that might stir up heated debate in offices across the U.S. but will guarantee to free up thousands of hours that can be ...

I felt extremely passionate about our existing service vision statements; however, they did not tell our employees what their role was in their interaction with the customer. The new CSV was ...