Web + App properties in Google Analytics are fairly new, having only been introduced last summer. They’re specifically for websites that also have have mobile apps.

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True ...

As part of this update, Google’s analytics.js library for web apps now also includes the ability to track the user’s screen name, app name, app version and exception tracking.

New York, Feb. 23, 2023 (GLOBE NEWSWIRE) -- The Mobile Apps and Web Analytics Market is predicted to record a CAGR of 16.4% during the forecast period, from US$ 9.6 Billion in 2022 to US$ 44.0 ...

With its robust web analytics and reporting features, Google Analytics can help you make the most out of your website visitors. ... Property: The website or mobile app you want to track; ...

11 Best Web Analytics Tools Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors.

Traditionally, mobile game publishers could only measure in-app purchases through AppsFlyer, leaving web store transactions unaccounted for. This gap limited their ability to measure full LTV and ...