In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties.

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability.

New York, Feb. 23, 2023 (GLOBE NEWSWIRE) -- The Mobile Apps and Web Analytics Market is predicted to record a CAGR of 16.4% during the forecast period, from US$ 9.6 Billion in 2022 to US$ 44.0 ...

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

When considering the different web analytics tools that your business requires, the plethora of available options can be overwhelming for businesses that may not understand how to use them. And ...

Search Engine Land » Platforms » Google » Google Analytics » Google Analytics On The iPhone: 3 Apps Reviewed Share You’re already using your smartphone to search and surf the web. You’re ...

Rockset, a company creating a platform to power real-time analytics and search, has raised $44 million in a funding round.

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. The latest iteration of Google’s web analytics platform, dubbed Google Analytics ...

One of the updates includes integration with App Annie’s analytics offering — the company has opened up its API to be merged with third-party services. For those publishers who want to bring ...

This article describes Google Analytics and how to use it to understand better how your business website is performing.