businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics code. Here are some tips to help you introduce processes to ...

Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics Dashboard at any time.

Search Engine Land » Analytics & conversion » A Priceless Formula For Success: Customer Feedback + Web Analytics Chat with SearchBot Please note that your conversations will be recorded. Several ...

Customer analytics is the process of collecting, validating, interpreting and analyzing data to gain valuable insights into your customers’ preferences, behaviors and needs.

Content is often written with distinct personas in mind, so leverage that same content targeting nomenclature for your web analytics reports. Over time, you will be able to optimize user experience to ...

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In a previous post, I discussed the Web Analytics Process and the importance of building Key Performance Indicators that are customized based on a person’s interest.

The Web analytics firm comScore knows a thing or two about managing big data. With tens of billions of data points added to its 400-node Hadoop cluster. ... “What you want to do is have the 256MB ...

The Web analytics process can quickly turn complex and frustrating. But a recent post at Marketing Jive suggests it doesn't have to be that way—at least for organic search. "There are a number of ...

Top 5 Benefits of Using Web Analytics Tools (Graphic: Business Wire) Full Size. Small. Preview. Thumbnail. Small. Preview. Thumbnail. August 10, 2018 08:15 AM Eastern Daylight Time.

An international consortium of over 200 organizations had banded together to define and publish an open standard, CRISP-DM, for analysis of massive datasets.

The auction site generates a huge amount of web analytics, which Stephenson described as "the customer journey data". This tells him what people do on eBay and how they use the site.