Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that ...

In this article, let’s take a look at several key metrics in Google Analytics 4 (GA4) that can help with these questions and more. Key Event Counts & Rates Key events in GA4 correlate to what ...

But with so many potential metrics available, which should you choose? Here's a list of some of the best GA4 metrics for keeping up with your progress. Note that we are talking about Google Analytics ...

Editor's note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article ...

ICYMI, Google will sunset Universal Analytics on July 1, 2023. What’s new. You can now find the following new dimensions and metrics in the Explorations and the Data API: ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...