In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Data-driven is a common business term, but few companies know what it means & how to achieve it. Learn more from Nephos CEO, Michael Queenan.

Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical guide for marketers to replace guesswork with actionable data.

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

BigID, the leader in data security, privacy, compliance, and AI data management, today announced the launch of Vendor AI Assessment, the first solution of its kind designed to help organizations ...

A data quality assessment -- sometimes referred to as DQA -- is a technical review of business processes that collect, manage, or use information. It can be performed by a data analyst or data ...

Few organizations are truly positioned to deliver on the promise of data-driven decision-making. Here’s how to tell if yours is one.

Discover the critical role of data-driven approaches in leadership development and how they can transform organizational success.