Python is an excellent tool to automate ... an easy way for the script to identify which URLs to drop in one go, leaving only keywords that are eligible to rank in the SERPs.

You’ll note that keyword and keyword_b have been renamed to topic and keyword, respectively. Now we’re going to iterate over the columns in the dataframe using the lambda technique.

Search engines have come a long way from relying on exact match keywords. Today, they try to understand the meaning behind ...