There are some key visual elements to consider exploring and experimenting with - line, tone, colour, shape, form, texture and pattern. Next page. Developing use of materials and techniques.

Developing a Visual Strategy for Your Campaign. A well-defined visual strategy can assure the success of any project, whether it’s a marketing campaign or an internal communication push.

There are some key visual elements to consider exploring and experimenting with - line, tone, colour, shape, form, texture and pattern. Next page. Developing use of materials and techniques.