Color theory is the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other.

First there was “the dress,” then there was the sneakers, now there’s a debate over the color blue. If you’ve ever argued ...

Fewer than 1% people get all answers right on this color perception test. Do you have what it takes to spot the different hues?

The basic mechanics of how we see color sounds simple enough—light hits an object and bounces into our eye. Then, our brain processes that information. But how we perceive color is much more ...

While we all may recognize certain colors as they are, the my red is not your red theory claims that, because of color perception, color is simply an illusion.

What you see is what you smell – at least according to a new study that shows that characteristic scents can influence the way that people perceive color.

First-ever images of living human retinas have yielded a surprise about how we perceive our world. Researchers at the University of Rochester have found that the number of color-sensitive cones in ...

Never mind the physics. Color isn't just a particular wavelength of light, it turns out. It's a fascinating mix of context and what's happening outside and inside your head.

Perception Of Color Contrast, Constancy Depends On Neural "Reflexes," Says Vision Theory Date: November 8, 2000 Source: Duke University Summary: In the latest in a series of papers proposing that ...