Just as Chrome 69 was released, Google told Wired that URLs are failing to convey a site's identity, so they're looking for something else that offers more convenience and greater security.

To many, URLs are just seemingly inconsequential addresses to webpages. However, how you structure URLs for SEO matters. They may seem less important than the title and heading elements but URLs ...

To clean up the Chrome address bar, Google has decided to hide the https:// and www parts of the URL. If you want to see this part, you need only double-click in the address bar—and it will also ...

URL length doesn’t matter for SEO, Mueller explains. Except for the one situation where it might. As a personal preference Mueller tries to keep URLs under 1,000 characters because it’s easier ...