First impressions matter in marketing, and that’s especially true for your website. When a prospect visits your website, you may have only a few seconds to convince them to stay. Every second counts, ...

If you want to become a screenwriter, it’s so important to learn how to write action lines in a script. Action lines take up the bulk of a reader’s attention. It’s where you spell out what’s happening ...

Nayib hates writing lines over and over. One punishment he didn’t like was repeatedly writing, “I will not moon the tour boats that pass by.” After that he never did it again.’ Singer Gloria Estefan ...

One of the most effective ways to build links today is digital PR. No other tactic gives you the opportunity to earn links from authority top-tier publications, at scale. So long as you develop a ...

Even if you obsess over every line of your e-mail (and honestly, that's pretty unlikely), you probably barely give a moment's thought to your subject lines. Heck, you probably forget to even enter a ...

You might be wondering how to write a good email subject line. When it comes to your subject line, there are plenty of mistakes you can make while emailing anyone from your colleague to an old friend ...