Before you write the email, be clear on what you want them to do. Making it about them. What’s in it for them to bother? Lead with this rather than blathering on about yourself.

Hint: The most effective CTAs are 1-5 words long. Still not sure what to say? Use this handy phrase chart for inspiration: Don’t struggle to write an effective holiday marketing email.

Direct communication with your customers can pay big dividends, but you have to do it the right way to get them to pay ...

Paragraphs It’s tempting to squeeze as much information as possible into your email but remember: more content doesn’t mean more effective. An email is a vessel for notifying your customers that you ...

Email Marketing – Good Email Subject Lines and Super Duds From the good to the bad, email subject line examples of what works. Words That Sell This book has over 6,000 words and phrases to write ...

Emotional intelligence is a must-have skill for any email marketer who wants to snag prospect attention and close deals. That’s why pandemic-related email open rates saw a 41% increase in March 2020, ...

The welcome email sets the tone for the relationship with your subscribers. The average open rate for welcome emails is 50%, making them 85% more effective, in that sense, than standard newsletters.

A CTA button is the most commonly used call to action. It is found on various marketing channels, including websites, emails, advertisements and landing pages. How to create an effective CTA ...