But when it comes to visual spatial perception, the brain has evolved separate neural resources for the right vs. left sides of gaze even in later stages of cognitive processing, Miller said.

This perceptual process has two parts. The marketing process has to create an initiative that draws the attention away from other, competing activities, ...

Past neuroscience and psychology studies have shown that people's expectations of the world can influence their perceptions, ...

These perceptual (and, to a lesser extent, conceptual) categories serve as schema or templates, and perception occurs via the process of matching sensory input patterns to perceptual templates.

The process is similar for all of our human senses. The sensory data by itself is useful, but not meaningful until our perceptual system assigns meaning by filling in the voids to create a ...

I explored some basic communication principles in my column in the Nov. 12 issue of Biz Times Milwaukee. In this column, I'll extend those principles by discussing the process of interpersonal ...

Visual Perception; Processing in the Brain BISC 372 Home. Vision Res 1999 Aug;39(16):2749-66. Motion detection in insect orientation and navigation. Srinivasan MV, Poteser M, Kral K. Centre for Visual ...

The first perceptual processing happens unconsciously when you are distracted or your vision is partially obstructed. When your attention fully engages moments later, your brain processes the ...

Perception establishes the meaning about a product or brand when a consumer makes initial contact. In marketing, this is described as consumer information processing. At this stage all of the ...