Learn how to select the best research methodology for your PhD, including qualitative, quantitative, and mixed methods.

Forbes contributors publish independent expert analyses and insights. My writing showcases excellence in wealth management. Here's what our research has found: the very best advisors are laser ...

Methods of Conducting Jury Research Research that involves people and their opinions and behaviors breaks down into two broad categories: qualitative and quantitative.

How the Backward Research Method Works The backward research method was first described in a 1985 Harvard Business Review article by marketing professor Alan Andreasen.

The Focus Group Research Method. A focus group is a common qualitative research technique used by companies for marketing purposes. A focus group typically consists of a small number of ...

While I spend my days testing and reviewing some of the best coffee makers, there are actual scientists dedicating hours of real research to optimizing pour-over coffee methods. Now my job feels ...

Pew Research Center is committed to meeting the highest methodological standards — and to exploring the newest frontiers of research. Learn more about the methods the Center uses to conduct objective, ...

As an actor and teacher of method acting, as well as a mother, I was surprised by Natalie Portman saying in a recent interview that method acting is a “luxury women cannot afford”. The actor ...