And branding can be a powerful way to turn a one-time gathering into a ritual, Parker said. “When something has a name, it becomes easier to remember, talk about and return to,” she said.

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Thousands of Tibetan Buddhists streamed into India's Himalayan town of Dharamshala on Sunday to celebrate the 90th birthday ...

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An audible groan followed from the Serb when he handed Alex de Minaur a fourth break point, he stared at the ground as the ...

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