"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the ...

Forget the assumption that women are the biggest gossips - a new survey out today concludes men are by far the worst culprits. A fifth of those asked said they spent at least three hours a day ...

We are a world-leading cancer research institute, a charity, and a member institution of the University of London. Public donations and clinical partnerships are helping us to make the discoveries ...