To become a truly indispensable asset to an organization, marketing operations professionals should master these seven ...

The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...

It’s critical to understand the basic steps involved in an automation roadmap. Whether your project involves IT or OT upgrades, new PLCs, or robots and autonomous vehicles, ...

Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. pharmaphorum's Richard Staines spoke to her about how the ...

Searching for a new wireless provider with 5G service options? Find out more about Verizon Wireless’s plans from ConsumerAffairs.