Try the life of your user trying to get things done on your user journey. You’ll become much more empathetic to missed conversions and lost customers along the way. 4. Listen hard — and open up ...

But first, let’s look at the differences and similarities between user interface (UI) and user experience (UX). UI vs. UX: What’s the Difference?

User interface (UI) design is a very well-known term, but information architecture (IA) is not. Yet, both are indispensable components of user experience (UX) design, and they are intertwined.

Constantine Johnny/Getty Images What's the difference between software and shelfware? Often, it's the user interface and user experience (UI/UX) associated with the solution.