The English Premier League and Microsoft on Tuesday announced a five-year partnership where the cloud giant will infuse its ...

Microsoft AI is being used to enhance the Premier League app and other fan-facing experiences. (Premier League image) ...

The Premier League has inked a five-year deal with Microsoft to overhaul how fans engage with the game. But the tie-up also tightens Big Tech’s grip on British sport, reigniting scrutiny over data use ...