I discovered artificial intelligence tool GPT Excel in my quest to cut down on all the busywork it takes to create and update ...

It’s well known that having plentiful, high-quality data is necessary to becoming a data-driven organization. After all, data powers strategic decisions across any business function, ranging ...

In today’s semiconductor industry, machine learning (ML) is no longer a buzzword — it’s an operational necessity. From ...

As a marketer, you surely own customer data. But is it actionable? In huge, raw files, data can overwhelm you ... Here are five ways to build a data-driven marketing culture and turn data into ...

A company’s content lies largely in “unstructured data”—those emails, contracts, forms, Sharepoint files, recordings of meetings and so forth created via work processes. That proprietary ...

Consumers are paying attention. If your brand has made changes to source materials domestically or reduce emissions, that’s worth testing in ad copy and landing pages. Sustainability isn’t ...

Disney isn’t the only publisher giving character-inspired names to its ad products. At Warner Bros. Discovery’s upfront presentation in New York City on Wednesday, it announced the launch of not one ...

This can help create personalised, data-driven next-best actions that improve ... easier for the brand team to run pilot programmes to test a hypothesis, a message, or a specific go-to-market ...

Genetic testing company 23andMe was ... the company has begun allowing customers to file claims for their shares of the legal settlement related to that data breach. The San Francisco-based ...