Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.

Retrieving names of variables a function/class call is assigned to from inside it, using varname. Detecting next immediate attribute name, using will; Fetching argument names/sources passed to a ...

Catholic devotees were stunned when an apparition of Jesus appeared in the clouds following a Mass. Footage shows worshippers ...

In contrast to endogenous variables, exogenous variables are considered independent. In other words, one variable within the formula doesn’t dictate or directly correlate to a change in another.

ABU DHABI, 24th April, 2023 (WAM) – Multiply Group (ADX: MULTIPLY), an Abu Dhabi-based investment holding company, has signed a binding commitment to acquire a 55 per cent majority stake in Media 247, ...