Then, they write a problem statement that reflects the user’s needs, not the company’s assumptions. This stage is critical for making sure that the solution is both relevant and meaningful.

Lazzoni reports on the evolution of design thinking from product-focused to a broad problem-solving framework across various industries, emphasizing empathy and user needs.

Lazzoni reports on the evolution of design thinking from product-focused to a broad problem-solving framework across various industries, emphasizing empathy and user needs.

The evolution of design thinking: From products to problem-solving across industries Once a niche process used mostly in product design, design thinking has become a flexible, people-first ...

Lazzoni reports on the evolution of design thinking from product-focused to a broad problem-solving framework across various industries, emphasizing empathy and user needs.