Analysts size up Netflix's TF1 deal, which plays into its ad business and solidifies it as a one-stop shop for entertainment.

The five executives honored in Budapest are from Hungary, Czechia, Poland, Greece, and Ukraine and are helping with ...

Zee Entertainment's Ashish Sehgal argues that complete transparency in audience measurement could devalue content and shift ...

Unscripted producers at Sunny Side of the Doc grapple with financing models but others talk up opportunities of Google ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

Companies desperately need AI talent across all industries, not just technology firms that beginners mistakenly think ...

With threats to CPB funding and profound changes in audience behavior, public television’s true value is not what it is but what it could readily become.

Streaming has officially overtaken traditional TV.In a record-setting month, streaming accounted for 44.8% of all television ...

However, using AI technology also requires specific skills. Some viewpoints suggest that over-reliance on AI could lead to ...

FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional ...