And the new color enabled by Oz is named “olo,” a reference to its theoretical color space coordinates, which are [0,1,0]. [ Related: Animals only see in black and white and 5 other color myths .

“Brat” green arrived out of the blue. First, it was plastered on a wall in Brooklyn to promote Charli XCX’s June 7 album release. Then, the color began to spread. On social media, as “Brat ...

Science and philosophy explain why a color is objectively real, even when people see the same shade differently.