Long-form content keeps readers’ attention longer, but not proportionally so. Layman’s logic makes us think that the longer an article is, the better -- but that doesn’t take abandonment and ...

Media Companies Lack Short Form Video Strategy, Courting Long-Term Disaster (Guest Column) YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an ...

Here, the business leaders of Young Entrepreneur Council offer their advice for leveraging short-form videos to draw more consumers to your business. 1. Focus On The Motivation Behind The Video ...

Search Engine Land » PPC » Short-form, big impact: What creators can teach performance marketers Share In 2025, the battle for attention is being won in under 60 seconds. Short-form video is ...

Meta recently released a new video editing app for creators called Edits. The new app is designed to rival ByteDance’s CapCut, a popular short-form video-editing app used by many creators. Meta ...

LinkedIn is testing a new TikTok-like short-form video feed, the company confirmed to TechCrunch on Wednesday. With this new test, LinkedIn joins numerous other popular apps that have launched ...

When TikTok took off in 2020 — with short dancing or comedy clips providing much-needed entertainment to many users at the start of the Covid-19 pandemic — it launched a short-form video arms ...