Analysts size up Netflix's TF1 deal, which plays into its ad business and solidifies it as a one-stop shop for entertainment.

Traditional TV just hit a new low – for the first time in history, streaming services had a bigger audience than broadcast ...

The job title Quant is ubiquitously used. That makes it a dynamic, exciting and dynamic discipline, but one which also can ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

Gain advanced knowledge of the main theoretical and applied quantitative finance and risk management concepts used by leading quant professionals globally.

Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US ...

Zee Entertainment's Ashish Sehgal argues that complete transparency in audience measurement could devalue content and shift ...

Staying active is one of the most important things you can do for your health. Regular exercise helps you live longer, lowers your risk of disease, improves your mood, and boosts energy levels.

With threats to CPB funding and profound changes in audience behavior, public television’s true value is not what it is but what it could readily become.

Streaming has officially overtaken traditional TV.In a record-setting month, streaming accounted for 44.8% of all television ...

However, using AI technology also requires specific skills. Some viewpoints suggest that over-reliance on AI could lead to ...

Contributor Content When people talk about the future of AI, they usually imagine bigger models, faster inference, and smarter chatbots. But what if the real breakthrough isn’t about intelligence at ...