Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

The common current practice is to prepare a sales forecast by using purchase intent and observed historical patterns in purchase rates given level of intent. The authors show that the accuracy of ...

Dozens of customer service employees were let go just as Metrolinx came under fire over a contractor’s use of AI to respond to customer concerns online.

The new 180,000-square-foot store, located in the west wing of the mall, combines Dillard’s two mall locations under one roof. The location was originally home to Sears, which closed in 2020.

Extra-secure options meet some of the fastest speeds in the industry.

Tests showed ExpressVPN keeps download speeds high for fast streaming and torrenting, and latencies low for remote gaming -- though it's a bit lacking in features and customization.

What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their ...

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through ...

Learn how to create an email marketing strategy that builds trust, drives engagement and grows your business, regardless of your list size.

Many businesses collect data for multifold purposes. Here's how to know what they're doing with your personal data and whether it is secure.