WeChat announced that its mini program games have surpassed 500 million monthly active users, with average user time online up 10% from last year. Over 80% of users launch games via features like pull ...

Mini programs changed the game for commerce on WeChat. Like other social media companies, WeChat has official accounts for businesses. In January 2017, ...

They look and feel like apps, but Tencent is calling them ‘mini programs’ because Apple won’t let it use the term ‘app’. Mini program builds on the phenomenal success of WeChat, which is ...

Mini programs already allow for all kinds of functions, including renting bicycles, buying tickets, playing games and even fortune telling. Advertisement At the event, Tencent celebrated the third ...

Of the hundreds of app verticals, games take up 28 percent of all mini programs, followed by life services and e-commerce, according to QuestMobile. For WeChat, mini programs have much promise.

WeChat first introduced some basic games to the platform in 2013. But by 2017, the app allowed developers to make their own full-fledged mini programs.

GUANGZHOU, China (Reuters) -China's dominant messaging app, Tencent Holdings' Weixin, known as WeChat outside the country, said on Thursday that average daily active users for its mini programs ...

China's dominant messaging app, Tencent Holdings' Weixin, known as WeChat outside the country, said on Thursday that average daily active users for its mini programs hit 450 million in 2021.