At its core, predictive analytics includes a series of statistical techniques (including machine learning, predictive modeling, and data mining) and uses statistics (both historical and current ...

R is one of the most widely used programming languages specifically designed for statistical computing and predictive analytics, alongside SAS, MatLab, Mathematica and a number of Python libraries.

Predictive analytics is the next level of using that data for marketing success. Predictive analytics is the use of data, statistical algorithms and AI techniques to identify possible future outcomes.