Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. AI-backed personalization tools can be game changers for your e-commerce brand ...

An algorithm (a word that broadly refers to flowchart-style rule sets) is considered opaque if it uses a certain kind of data that some people don’t realize they’re providing. It’s ...

AI's integration across sectors, especially marketing, is revolutionizing innovation, emphasizing efficiency and adaptability. Brands now leverage AI to foster deeper, personalized connections ...

The brands that will thrive in the age of AI are those that understand trust is not just a feeling—it’s a measurable performance indicator and must be operationalized.

For example, a clothing brand can send personalized discount codes to customers on their birthdays or anniversaries. Similarly, AI algorithms can optimize the timing of emails or social media ...

What’s more, emerging evidence suggests that personalization algorithms may hold key insights to creating commonality, and even break down filter bubbles—at least under certain circumstances ...

Two years ago, I went into rant mode, declaring that Algorithms are undermining the customer experience, and (most) companies don't care.Nothing has changed. But I should have also pushed back against ...

And that’s how we developed the ‘doctor algorithm.’ It’s a graph of medicine that looks at how illnesses relate to age, lifestyle, or gender. For example, what is fever plus asthma, plus ...