The Good Food Collective, a new coalition of 25-plus food brands, organizations, and nutrition experts, has teamed up to design a smarter nutrition label.

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Unlike nutrition labels on the back of packaging, a front-of-package label can catch consumers’ attention during that split-second decision-making moment in the store.

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What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their ...

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