Responds quickly to recent changes: By focusing on the last N observations, a moving average makes the score highly sensitive to new behavior. If a normally low-risk customer suddenly starts making ...

Large-scale redesigns, including changes to core domains, may retain stability—challenging assumptions that such regions are off-limits.

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through ...