On Thursday, Roblox Holdings Inc. raised its annual bookings guidance and announced it now exceeds 100 million average daily ...

Plus, user growth continued on the platform, growing 22% in Q4, supported by stronger growth in its over-13-year-old users, who now account for almost 60% of Roblox’s user base.

Roblox is evolving from a game-centric ecosystem into a full-scale platform with multiple levers for upside. This article ...

Campaign insights and guidance Roblox’s new immersive ad platform includes in-game billboards, as well as in-game Portals that teleport players to different experiences within Roblox’s various game ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

With 43% of Roblox’s users under 13 and about 70% 18 and under, Roblox must pay attention to legislation and policy around advertising to children. But it would be a total head-scratcher for Roblox to ...

Dive Brief: Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via ...

Roblox, the popular online game platform -- and game-creation system -- is rolling out two new ad formats as brands try to gain the attention of gamers and inch their way into the metaverse.

Roblox offers an enticing combination of scale — with 66 million daily active users as of July — and a destination for brand building that lives in the platform permanently, said Nilesh Ashra ...