This “cheat sheet” offers six tips that every CEO should be urging his or her marketing organization to heed: 1. First Do No Harm : In many ways, advanced, “Big Data” marketing analytics ...

When doing data analysis, I prefer to use Jupyter notebooks as they provide a more convenient environment than the command line. You can inspect the data you are working with and write your ...

SEE: All of TechRepublic’s cheat sheets and smart person’s guides. ... programming, analysis, and data science that goes into a successful prescriptive analytics program.