If you're a marketer up to the task of learning it, R is useful for statistical computing and data analysis. The post What is the R programming language, and how is it used in marketing? appeared ...

Understanding how to code, even at a basic level, allows professionals to work more efficiently, automate tasks, and make data-driven decisions, regardless of their job title.

The choice of programming language is not a simple one, and in the end it may not even be the most important one either. As pointed out by Luiz Eduardo Le Masson, data science leader at Stone Co.: ...

Data science and machine learning professionals have driven adoption of the Python programming language, but data science and machine learning are still lacking key tools in business and has room ...

But SAS is no match for the open-source language that pioneering data scientists use in academia, which is simply known as R.The R programming language leans more frequently to the cutting edge of ...