Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building ...

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through ...

He compared her to that of tennis greats Novak Djokovic and Serena Williams (retired), both of whom entered Majors as contenders to win despite inactivity. Last year on the North American swing ...