In February, my business partner and I listed our pickleball paddle on Amazon. Five months later, we've sold exactly four units on the platform.

The world of e-commerce is evolving rapidly, and in 2025, digital efficiency isn’t just a luxury—it’s a necessity.

Digital journeys must guide users effortlessly from discovery to checkout, while fostering trust, loyalty and long-term ...

Companies must shift to collaborative ecosystem thinking to achieve lasting change in the digital era, writes Jeroen Tas.