Unisex names carry power and mystery. These names give children a wider berth to define themselves as they grow, and can ...

Take it from Rebecca Minkoff: a name matters to a brand. Here's how to build a brand around yourself while still making space ...

United States trademark law applies special scrutiny to surname-based marks, and anyone considering such branding needs to be ...

Detroit's new WNBA team deserves a new name and not a Shock redux, the results of our reader poll show. Why it matters: The ...

Should you name your baby after a character in pop culture? I’m Dyer Oxley and on the latest episode of Meet Me Here, my pregnant wife joins me in the studio to ask that question to two baby name ...