With that in mind, we can now start assigning URLs between test and control to test our SEO theory. In Python, we’d use the np.where() function (think advanced IF function in Excel), where we ...

This post is designed to spare other SEO pros the same fate. Within it, we’ll cover the Python equivalents of the most commonly used Excel formulas and features for SEO data analysis – all of ...

The setup and teardown do not have to be just for the test function. Scope of the setup may differ from a test function to as large as the whole test session. This means the setup-teardown is executed ...