Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. AI-backed personalization tools can be game changers for your e-commerce brand ...

AI's integration across sectors, especially marketing, is revolutionizing innovation, emphasizing efficiency and adaptability. Brands now leverage AI to foster deeper, personalized connections ...

What’s more, emerging evidence suggests that personalization algorithms may hold key insights to creating commonality, and even break down filter bubbles—at least under certain circumstances ...

For example, a clothing brand can send personalized discount codes to customers on their birthdays or anniversaries. Similarly, AI algorithms can optimize the timing of emails or social media ...

Two years ago, I went into rant mode, declaring that Algorithms are undermining the customer experience, and (most) companies don't care.Nothing has changed. But I should have also pushed back against ...

Health care has long been ripe for disruption. Now, an emerging group of hot startups and savvy execs are going all-in on building bigger, smarter, and–yes–sexier health care technologies.

But there's also the problem of over-personalization, so Netflix has to introduce variants. Jaffe says he really loves dark TV dramas. The algorithm knows that, so it will mostly point him towards ...