The process begins with data collection. This is from various sources, including CRM systems, app and web analytic tools, adtech platforms, DSPs and other information brokers. The data is then ...

This list gives five common characteristics of data swamps, but it also provides ways to steer clear of problems that could create them. A data lake allows straightforward access to meaningful data.

The Difference Between Structured, Unstructured, And Semi-Structured Data To easily understand the differences between the classifications of data, let’s use this analogy to illustrate .